A publishing house used a CloverETL data cleansing solution to improve quality of their clients' database.
Due to inconsistencies and poor quality of customers' data, the publishing house was facing issues during execution of marketing campaigns. Some marketing packages sent via mail were undelivered and returned; some packages were delivered more than once to a single address and so on.
CloverETL provided a solution that helped to check all mailing addresses, rectify incorrect ones, verify other customer data as emails or phones, find duplicate entries in customer database, and enrich customers' information from external databases.
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